Lean In Girls

Identity, Digital

Lean In Girls is a leadership program that helps girls see themselves as leaders in a world that often tells them they’re not.

A new identity system was developed to work across multiple touchpoints, including the website, B2B materials, events, and a 246-page curriculum—packed with facilitator guides and hands-on participant activities. The system was built with the flexibility to resonate equally with participants and with caregivers, educators, and partners.

Project awarded Silver Medal in the Anthem Awards, Diversity, Equity & Inclusion — Branded Content or Collaboration.

Role: Art Direction, Designer, Logo Design
Collaborating agency: Hello Monday

The Women at Work Collection

Identity, Motion, Video, Set Design

The Women at Work Collection is a leadership program designed to help women build new skills, navigate bias, and advance more quickly.

A new visual identity was created to distinguish this initiative while maintaining a connection to the existing Lean In brand, emphasizing warmth and approachability.

As part of bringing the system to life, I set the vision for set design and motion behaviors across an 18-video explainer series—ensuring clarity, consistency, and tone—while also producing over 60 discussion guides to enrich the learning experience.

Role: Creative Direction, Designer
Video agency: HypeKick

Lean In Circles

Identity, Paid Media, Digital, Lettering

Lean In Circles are small peer groups that help women build community and grow together. I established the visual direction for the program, emphasizing warmth, empowerment, and approachability.

The new design system was applied across web, email, presentations, and print to create a cohesive brand experience. Partnered with performance marketing on a six-month initiative to refresh Circles’ paid ads and streamline the conversion journey—reducing cost per acquisition from over $125 to under $20 and driving nearly 50% of growth in H1 2025.

Role: Creative Direction, Designer

#GetOutTheBias

Campaign, Motion, Digital

Developed an animated video, interactive web experience, and integrated marketing campaign illustrating how bias impacts women candidates, while offering clear actions audiences can take to challenge it head-on. See the full campaign here

Role: Art direction, Designer
Creative Director: Jenna Bott

Animator: Dustin Bankord

Lean In

Identity, Illustration

As Lean In expanded its programmatic offerings and introduced a social-first strategy, we aimed to evolve the existing identity to address future needs and strengthen its presence in the women’s space.

Drawing on insights from stakeholder interviews and cross-functional workshops, we introduced a clarified brand purpose and values to better align with Lean In’s mission and audience, alongside new display and body typefaces, an expanded color palette, refined layouts, and illustrations.

Role: Designer, Illustrator
Creative Director: Jenna Bott